GIGI & ZAZA, LLC is a privately held company established in the summer of 2009 operating out of New York and Los Angeles. The three founding partners have four decades of experience across fashion, branding and digital media.
While shopping for her little daughter, one of the founders realized that the online market was crowded with commercial footwear brands with uninspiring aesthetics; only a few shops provided sophisticated products, but at very prohibitive prices. Frustrated with the experience and hungry for simplicity as well as uniqueness, she decided to partner with two long-time friends to launch an online boutique for parents who want their kids to have a strong sense of individuality and for family and friends hunting for beautiful, practical, yet exclusive gifts.
In contrast to the approach of large retail chains, which favor mass produced mega-brands, our mission is to be the voice of skilledEuropean craftsmen and family-run factories.
At GIGI & ZAZA we enjoy working with New York-based photographer Alix Martinez and children who are part of our extended circle of family and friends, to help us communicate our company’s spirit of originality, imagination and humor.
Our dream is to build a company and a lifestyle brand that can inspire parents and children for generations to come.